Made In Pakistan - Why?
You may or may not have noticed on your packaging that the majority of our gear (Belts, Grips, and Straps) are made in Pakistan and may have wondered, why would Element 26, a veteran owned company, choose to manufacture their gear in Pakistan?
Well, it's for a few reasons, but the main one being... We have Boots On Ground.
You probably didn't know this, but our manufacturing lead's name is Justin. He's a former US Army Ranger and CrossFit Athlete who currently lives in Pakistan due to some personal goals that he has, and while he is there, we are helping to support him in his goals by manufacturing in Pakistan.
With him on the ground and living there, we've had nothing but amazing success ensuring the quality, reliability, and speed at which we can manufacture the greatest athletic gear on the planet. He directly oversees our manufacturing plants, personally inspects the units before they ship out, and is a HUGE help when we design and innovate on our products as he understands our requirements and the local culture.
The next major reason is cost. Due to the labor cost difference, we can get you not only incredible quality products, but at incredible prices to help as many athletes as possible destroy their PR's and not their bodies. We understand that money does not grow on tree's, so we do everything possible to get you the highest quality products on the market at a price that is accessible to everyone.
So, while many companies shy away from admitting it, we say it with pride... Made in Pakistan with the oversight of a former US Army Ranger.